The story of a jewelry collection, "Gentle Strenght" - The concept

Nandina buds in my garden 

For most of us, the first encounter with a jewelry collection is when we see it in a store, boutique or gallery.

For the maker of the pieces - this is the last mile in a fascinating journey.

Starting to work on a new collection, and decided to document the process.

Every collection has a starting point. An idea, an inspiration.

This collection is a bit different, as it is a personal statement rather than a design exercise around a theme.

"Gentle strength"

Lalique at its best - hair adornment
so delicate, yet functional and strong 

Its starting point?

The deepest source lies in my memories of father's gentle strength and calm. 

It is influenced by my love of nature. Looking at the tiny buds on the trees – you can only wonder how can something so delicate and fragile, face the spring winds – and still blossom.

It definitely has something to do with the deep admiration I have of Art Nouveau jewelry, and the genius of Lalique – but this is not new to those who read my previous post.

here it is if you missed it

I believe that jewelry, as a piece of wearable art - can be more than aesthetically pleasing.

It can reflect our beliefs as well as our style.

Jewelry can talk.

It can tell the world, in graceful lines and precious metal that true strength does not have to be aggressive,

Or pushy, or loud

That shouting – is not the only way, maybe not even the best way to make yourself heard

That if there is a lesson to learn from nature, it is that strength comes in many shapes and forms

To quote Henry David Thoreau:

“The finest workers in stone are not copper or steel tools, but the gentle touches of air and water working at their leisure with a liberal allowance of time.”

So there it is,

The root concept, the design compass for the emerging jewelry collection

“Gentle strength”

The graceful shape of ' snow bells'. When I was a child in Romania -
a close relative of this flower was the first to emerge from the snow. 

Who do I envision wearing it?

A woman who intuitively understands that delicacy and gentleness can be signs of strength.

Who does not feel the need to show off, but wants to express herself - 

in what she does, what she says, and yes….also in the choice of jewelry she wears.

A woman who will not spend 20,000$ on a necklace, but will also stay away from a cheap pair of Chanel imitation earrings. 

A woman who is gentle and strong at the same time.

Do you know such woman?

It is with her in mind, that I start designing the pieces in my new collection.

“Gentle strength”

Drawing in the studio

Returning to my workbench, to sketch (I have pages of sketches already…),

make models and start molding this concept in precious metal.

Will share the ideas in the next part ....

As always, comments, thoughts, stories ideas – welcome to share with me either here or on my facebook page www.facebook.com/akvjewelry

Bye for now,

Amy